When A Brand Means One Thing, But Says Another

I’m not a suit person. But when I slip into one, I like to feel suave. But I can only feel so if those around me think that I am suave. And I can only be sure if that girl that I meet on an uptown street in Nairobi has that look in her eyes that says: I want to feel your pecks through that suit. And the guy she is with has a different look that says: I want to be in that suit to get the look my girl is giving you. Or I will drag you along the kerb if you continue walking in my girls’ line of sight (read if she continues wanting to reach out and touch me).

man of the world

Ill fitted man of the world

Now that you know how I feel in a suit, every other dude should feel the same way and make the same impression. The same reason why I feel that brands selling these clothing items that define a man should impress upon the potential customers. Any communication put out should compel me towards wanting to walk into the store, and walk out with an elegant tailored fit- feeling that the suit I just bought is worth more than you actually got it for- going by the way it looks on you, not by the way it looks on the hanger.

While a man’s suit is made to fit a standard form, very few men can slip into a ready-made suit and find that it needs no alterations. So when this billboard blocked my line of sight, I cringed Continue reading

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