Daima! Daima! Daima! Why has though forsaken me? Okay, I admit this sounded very good in my head at some point- kinda like a head-scratching statement from Miguna Muguna or PLO Lumunba on the smoking bench, don’t you think so?
I love Daima products- especially their yoghurt (but don’t take this an endosrsement). Their strategy on product and brand extension is working well for them (unlike the processors of Molo Milk –Buzeki Dairy- who came up with Yogo Yogo and endorsed it as ‘a product of Molo Milk’– Molo Milk is a product brand itself!).
But I digress. My chagrin is with a billboard introducing the Daima Orange juice nectar. It carries a header- the kiss of nature with the image of a girl kissing an orange humanoid (pun intended). It ends there, only with my mouth agape- thoughts running through my head- hence my opening statement: Daima! Daima! Daima! Why has though forsaken me? With such imagery, I wonder how it will be depicted when they introduce the banana or grape flavor! Melon nayo?
I have unwillingly put myself in the shoes (or sat on the chair) of the guys who did this concept Continue reading