Brands that Know People, And Those That Don’t

There are some brands that need to have their noses pinched, and told to know people. I mean, how do they expect to compete with the other ‘elite’ brands that are endorsed by professional bodies?

Allow me to trace my steps back to the cause of my chagrin with these ‘elite’ brands that claim to know people. Product endorsement comes in many ways- from celebrities claiming how best deodorants keep them dry all day to past users of a product swearing by their pinkies how a certain soap got them a boyfriend or a job simply because their skins got fairer.  I have no bone to pick with this kind of endorsement- I mean, all they seek to take advantage of is how the consumer connects with the celebrity or a user they relate to with regard to their depicted way of life.

Endorsement from professional bodies is what unsettles me. The consumer places his complete trust to professional bodies such as those in the medical and cosmetic fields, foods and beverage among others. These bodies act as consumer watchdogs and are supposed to give an unbiased platform Continue reading

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