It’s Official: If Germs Don’t Run Our Lives, Who Will?

A story is told of the boy who cried wolf. He was a herds boy (or so I was told) and on a few occasions (like three of them), he raised an alarm that there was a wolf preying on his father’s herd of sheep. On these occasions, the villagers came out in droves to rescue him and the sheep- but alas, there was no wolf in sight. Vexed, they went back home lamenting, asking themselves loudly in harsh tones why the boy would do such a thing. So the story goes, that when the boy cried out wolf again, the villagers paid no attention and they continued doing their thing- roasting maize, peeling potatoes, sipping way from their beer horns and such other things that villagers are engaged in. It happened that on this particular occasion, a wolf had indeed been spotted by the crier, and no one was around to help the silly lad. Suffice to say, the story had a sad ending, and the incident was used to caution other villagers who tried to portray wolf crying tendencies.

Now that I have taught my fellow urbanites a valuable lesson from the village, I think I should get to my next point. You see, it is the urbanites who are targeted by advertisers I’d like to call the wolf. These wolves have discovered that if they preyed on your sense of fear, then you will always be hiding behind their products. These wolves push medicated soaps to us. Think about it- growing up, germs still existed. Now we are told, that when our kids go out to play, germs are preying on them immediately they step out of the house, so when they come back home, they need to be sanitized. If we listened to these wolves hard, we’d have cattle dips for bathrooms- what with the dire need to tackle 99%of germs 24/7 and cleanse our kids. Is it a coincidence that the wolf crier was a boy, and so are all the kids in such adverts?

Here is a dossier on these wolves.

Lifebuoy. They tell of 10 infection causing germs. They have chosen Yvonne Chaka Chaka to endorse the soap as an ordinary mum, who is also a renowned vocal artiste who happens to know about some 10 germs. Among these germs we are told, there are those that cause diarrhea, dysentery, eye infection etc. And they each have a day after the other to infect the kid. Anyway, it so happens then, that Lifebuoy can eliminate these 10 germs, and that you should be afraid, Continue reading

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101 Ways to Make Women Look Ridiculous

JIK- Really? 101 uses and all you could think about how to tell us about it using was with 101 women dressed like clown wives and a parody to a South African jig song!

I wonder how the advertising agency managed to convince the client (Reckit Benkiser) that this ad would pass the audience’s sneers and gales of laughter, especially with the ‘momo’ bug going around town. And what’s with the shot of these ‘momos‘ down on their knees sashaying their bums mid air? Way to get us thinking about 101 ways to use JIK.

I think South African ad agencies assume that whatever passes for them, will pass for the rest of Africa, but lets talk about them some other day. Flashback: I prefer JIK’s other advert with the naughtiest boy I know. Who, by the way, I think is not Kenyan Continue reading