Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. – Don Draper, Mad Men.
I believe in advertising.
As an art of persuasion, it wields a lot of influence.
Some time back in 2011 when I thought about starting this blog- it was a brilliant idea. It still is. As a cog in the communications field I wanted to give my two cents on the advertising we are exposed to, and how brands seek to influence our perception of them here in the 254. But the notion stayed in my head till I shared it with a colleague of mine who is very persistent in seeing things done. So today, I gave in to her pressure, got a name for the blog and punched away at my keyboard.
So, let’s talk about Brands (Kenyan) and how they communicate: the good, the bad and the horrible of their advertising and campaigns – and what contributes to why they come off as such. I’m sure they could do with a fine comb running through them- The Squared Factor.
The Squared Factor 