How To Make Out With Nature- And Get Away With It!

Daima! Daima! Daima!  Why has though forsaken me? Okay, I admit this sounded very good in my head at some point- kinda like a head-scratching statement from Miguna Muguna or PLO Lumunba on the smoking bench, don’t you think so?

I love Daima products- especially their yoghurt (but don’t take this an endosrsement). Their strategy on product and brand extension is working well for them (unlike the processors of Molo Milk –Buzeki Dairy- who came up with Yogo Yogo and endorsed it as ‘a product of Molo Milk’– Molo Milk is a product brand itself!).

But I digress. My chagrin is with a billboard introducing the Daima Orange juice nectar. It carries a header- the kiss of nature with the image of a girl kissing an orange humanoid (pun intended). It ends there, only with my mouth agape- thoughts running through my head- hence my opening statement: Daima! Daima! Daima!  Why has though forsaken me? With such imagery, I wonder how it will be depicted when they introduce the banana or grape flavor! Melon nayo?

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I have unwillingly put myself in the shoes (or sat on the chair) of the guys who did this concept Continue reading

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A Tot A Day Keeps The Doctor Away

I was at home (my mum’s) over the weekend. It was food galore. The other highlight of the weekend was when an advert ran on TV about healthy drinks. We are used to juice and water being advertised as healthy drinks, probably because they have some nutrients that we think our bodies need or require to keep away situations like marasmus and beriberi, and for girls to get smoother, glowing skin.

This noteworthy advert caught my eye, and at the same time plucked my mum’s ears. You see, it was about an alcoholic drinks brewer claiming to care about the health and plight of those get inebriated. They thought long and hard (with sober minds) produced a healthy vodka, which is ready to drink. It was at this moment that mother exclaimed: Ngai, atí vodika ní helothy? Loosely translated: Good Lord! How can vodka be healthy?

I’ll try to think here like the advertiser, Keroche Breweries, and what might have been going on in their healthy, sober minds Continue reading